![]() 6 will get 50 cents off their handcrafted grande (16-ounce) holiday beverage. Even better, customers who bring back their 2019 reusable red cup to a participating Starbucks store in the United States or Canada after 2 p.m. The designs carry over to a partnership with Instagram where customers can use a new interactive feature to animate elements of the cup to share through their accounts.īut the best cup is a reusable one, and Starbucks is giving away a free limited-edition reusable red cup to customers who order a holiday beverage at participating Starbucks stores in the United States and Canada on Nov. This year’s ads build off the playful cup designs and include a green dot sledding down a mountain of whipped cream or red ribbon twirling playfully around a Starbucks cup. For the first time, they also designed a series of holiday ads. The designers also found other ways to bring the cups to life in the eyes of customers. But up close, its tiny type offers a happy holiday sentiment.Ĭandy Cane Stripe: The colors of the holiday all come together with this design as the Starbucks wordmark falls like snow against stripes of candy cane red and white. Merry Stripes: From a distance, this cup looks like it’s wrapped in green vintage wrapping paper. Merry Dance: A lively pairing of red and green letters jazz up a snowy white cup with a joyful holiday wish. Polka Dots: The traditional Starbucks red cup is dotted with green, with the Siren playfully popping in here and there. “We just thought that was a very sweet expression of the brand, but still felt very holiday.” “We played with this idea of typography being art and the green dot of the Starbucks logo,” Quotson said. La cible de clientèle est très large (pour le café et les boissons), hommes et femmes, familles, amis, professionnels, et pour toutes les tranches dâge. Each cup design has a unifying green stripe on the back, finishing the cup like a ribbon. Je souhaite innover l’image des tabacs en France, en proposant notamment du café et des boissons de qualité comme Starbucks ou Café Kistune. Typography is used as the main illustrative element for three of the designs, with whole letters playfully rotated for a musical, song-like quality, while polka dots playfully cover the fourth. After creating over 50 designs to consider, they landed on a series of four designs in shades of red, white and Starbucks signature green. They also turned to their new creative expression, a reimagining of the Starbucks brand. The Starbucks designers looked at everything from iconic Christmas movies to music, along with more than two decades of Starbucks holiday cups. “We wanted coming to Starbucks to be like uncovering a present.” “We came up with this idea of wrapping the stores in holiday joy and wrapping the cups like a gift to our partners and customers,” Quotson said. ![]() It’s fun, festive and uniquely Starbucks. Jen Quotson, vice president of Starbucks Creative, said this year’s holiday design was created to evoke mini moments of joy for customers and partners. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |